There is a very real stigma associated with self-publishing. The publishing industry even coined the derogatory term ‘Vanity Press’. Only in the publishing industry is investing in yourself considered vain, something (dare I say it?) shameful. In any, and I mean ANY, other profession, say insurance, consulting, or dentistry, throwing money at your own business makes you an entrepreneur—someone to be respected, emulated, even envied. But authors who choose the self-publishing route are considered vain.
Granted, with the development of new technology, pretty much anyone can self-publish. A very real danger exists for the proliferation of less-than-perfect books.
The self-published writer must work twice as hard to deliver a quality product to the public, and here’s why. The author is also the publisher. Work doesn’t stop with writing a book. Oh, no. The author is also responsible for ensuring well-edited content, a professional cover, all technical aspects of formatting and uploads, the ongoing promotion of the book, and all financial, legal, business, and tax aspects.
This requires a healthy investment , both in time, money, and, occasionally, sanity.
Vanity or entrepreneurship? I would love your input.